No, you’re not imagining things. That really is me popping up on Fox 54 in Columbus talking about high school football. The whole situation is, as those personal status reports say on social media, complicated.

When I was hired by Tires First a year and a half ago, there was an understanding that if Mark and Wes decided to revive their dormant TV and radio ad campaigns, I would be the face/voice of the store. I started doing radio spots a few months ago, and there was a good response.

WXTX Sales came along and proposed that I do a three-minute weekly high school football preview that would air during Fox 54 newscasts. Mark liked the idea, and co-sponsored the reports along with Glynn Smith Chevy/GMC from Opelika. I also did a 30-second commercial for Tires First as well as promo spots for the reports.

WXTX isn’t a Gray TV station. Fox 54 is owned by American Spirit Media, a company based out of Charlotte that owns or operates stations in six TV markets. American Spirit supplies a general manager and sales staff, while Gray supplies the rest through what’s known as a shared services agreement (SSA).

That’s where it gets complicated. My lawsuit against Gray TV makes producing the reports a little more interesting. WTVM is providing video they shot from football games for the report, but we’re recording at an area production studio since I’m not allowed in WTVM’s building for obvious reasons.

The response has been great. There’s buzz around town about me appearing on TV in Columbus again, and that’s really gratifying. A lot of folks come into the store and tell me how great it is to see me on TV again doing sports stuff. It’s nice to be remembered, and it’s fun to get back in front of the camera.

I suspect it makes the folks at Gray TV a little uncomfortable, especially considering the viewer response, but that’s not my concern. I’m just trying to do a good job and promote the store properly. If it makes Gray ponder about what they did to me and to so many others, all the better.

I have plenty going on media-wise. I’m still doing play-by-play for Pacelli football webcasts, DJ Jones and I will co-host a fundraiser for the Anne Elizabeth Shepherd Home on Thursday night, and I’ll be talking about high school football with Richard Holdridge on his podcast next week.


  1. Great to see you and hear a familiar voice. Covering High School Sports is on an upward swing, glad to see it. Welcome back into the fray, but you have never really left.

  2. Keep up the fight Dave!!! Your an honable and caring Christian and all around great guy and you will prevail in the end..


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